Wild & Wholesome
Wild & Wholesome is a fictional pet food brand created for an SDSU packaging course. Starting from a set of core values, I developed the logo and identity, then expanded into a wide variety of packaging and products as the project grew, building one cohesive brand.
Brand Development & Packaging
Concept Designs
Inspiration for Wild & Wholesome came from the name itself. I wanted the brand to hold both sides of it: soft and gentle, yet bold enough to stand out on a shelf. That balance guided every design choice and carries across the full range of products.
Packaging Mockups
Opening a Wild & Wholesome package reveals more than the product. Inside the treat boxes and PR box, quick product info and playful touches introduce the brand’s personality, turning each unboxing into a small moment of discovery.
Delieverables
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Brand Identity: Logo and brand elements
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Packaging: Dog treat box, dog-safe jam & herb seed packets
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Merchandise: Tote bags, stickers
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PR Box: A curated box bringing the full collection together